S4 E2: Depletion, Delegation and the Drive to Evolve with Kristy Smith



Kristy Smith is the founder of Virtual Elves, a powerhouse in the world of business outsourcing. With a keen eye for efficiency and growth, Kristy has dedicated her career to helping businesses develop the strategies, methods, and tools they need to outsource effectively, scale successfully, and boost profitability.

Kristy’s superpower lies in her ability to identify how businesses can operate more smoothly and efficiently. She walks business owners step-by-step through the process, drawing from her own experiences of business growth, mistakes, and the invaluable lessons she’s learned along the way. Her approach is hands-on and practical, providing strategies that can be implemented right away.



Since launching Virtual Elves in 2009 as a one-woman operation, Kristy has grown the company into an international team of over 65 virtual assistants, graphic designers, web developers, and various other contractors. This growth is a testament to her vision, leadership, and deep understanding of what it takes to scale a business in today’s fast-paced environment.

Kristy is a sought-after expert in the outsourcing industry, frequently appearing as a guest on podcasts and speaking to entrepreneurial education groups like The Entourage and Her Business.

After learning about Kristy’s journey with Virtual Elves, I knew I had to get her on the show to dive deeper into:

  • The early days of Virtual Elves and how Kristy transitioned from a solo entrepreneur to leading an international team
  • The common outsourcing mistakes businesses make and how to avoid them
  • Kristy’s approach to business efficiency and the unique strategies she recommends to her clients
  • The importance of learning from business mistakes and turning those lessons into opportunities for growth
  • How Kristy stays ahead in the ever-evolving world of business outsourcing and what she sees for the future of the industry

Get ready to take notes—Kristy’s insights are sure to transform the way you approach outsourcing and business growth!


Visit Kristy and Virtual Elves online at www.virtualelves.com.au


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S4 E1: Aligning Your Business with Nature for Abundance, Fulfilment and Impact with Sam Garcia
S4 E3: Divorce Recovery Down Low: Midlife Edition with Robin Kulesza

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