Design + Copy Services

Have you ever felt the pull to step into your power, to share your unique voice and perspective with the world, but something holds you back? 

Meet one of my clients, an amazing, heart-felt, paradigm-shifting therapist who does deeply transformative work, completely outside the box of traditional therapy. 

The golden thread of the WHY she does this work in the world is deeply rooted in her childhood, growing up in a home where healthy communication was not the norm. 

In her sessions, sh…

If the very reason you started your business was to offer a MASSIVE CONTRIBUTION to the world while experiencing the FREEDOM OF TIME, LOCATION and doing IMPACTFUL work ...

but the reality is you’re finding it TRICKY TO ATTRACT THE RIGHT CLIENTS, read on.

You can feel stuck, frustrated, and mistakenly think you’re NOT DOING SOMETHING RIGHT.

Often, that's because you’re trying to follow someone else’s process or framework.

One that if you filtered it through your own INTERNAL GUIDANCE …

In my humble opinion, our world feels pretty screwed right now.

🚫 Our kids are stuck in education systems that treat them like a brain-on-legs whilst damaging any one of them that doesn't fit into the "square hole norm"

🚫 the average worker is grinding in a soul-sucking job under fluorescent lighting for way more hours than is natural or healthy

🚫 we are so much more 'connected' on socials but so much LESS connected to each other whole-human to whole-human

🚫 rates of mental health crises + t…

This past weekend, I attended my dear friend Janet McGeever's retreat Womantime in Maleny in the Sunshine Coast Hinterland.

 Going into it, I didn’t know exactly what to expect.

 I just knew there was a deep pull in my heart to sit at the feet of someone I’ve always regarded as a wise, wise medicine woman.

 And I knew that living in a small rural community has me feeling like a neurosparkly, woo woo-loving, nature-worshipping, entrepreneurial alien.

To say the weekend was transformativ…

I've been sharing 💩 first draft wisdom this week with my storytelling clients, who like me, sometimes struggle with just.getting.started when they're writing copy or content.

Let me start by saying, there’s a lot to be said for relaxing into a task rather than entering from a “have to do” space … and nothing says relaxing more than letting your perfectionist, driven side know that the first words you write today or any day  ..

No matter if they’re a book, a social media post, sales page or jus…

Want to know the MISSING MAGIC ingredient in your Marketing? 

When you're searching for the most engaging way to connect with your clients, don't fall into the trap of thinking it's something outside of you. 

The real truth? YOU are the “SECRET SAUCE”

There might be a million other coaches, yoga teachers, or acupuncturists out there, but …

There is ONLY ONE one person with your energy, your lived experience, your unique why, your “11 secret herbs and spices” in how you approach thing…

PSST SAVE THIS POST - and next time you’re “creating content”, how about you “share stories” instead 

We connect, engage, and emote through the power—and flat-out magic—of storytelling. 

If you're ready to ditch cookie-cutter copy and truly connect with your community and beautiful perfect-fit-for-you-and-your-gifts clients, here are six soul-fueled stories to get you started:

1. Client Rave Reviews

Show off the love your clients have for your work, ideally in a before - during - after s…

What if the “mistakes” you're making yourself wrong for are actually some of the MOST MAGNETIC STORIES for your ideal clients?

Gone are the days when the coaches coaching coaches to coach a coach's pyramid scheme of the late noughties sold us the lie that the way - the only way - to build a "successful" business was to H U S T L E, charge exorbitantly high-ticket prices for VIP exclusive offers, and blindly replicate the magic pill marketing funnel.

Gone are the days when your ideal customer fell …

Ever had a C R Y S T A L clear gut feelings about what needs to happen, but your brain is all a-stressy about it?

I worried about sharing this for weeks, even though my gut was clear.

Then I sent this email to my community last Friday ... and the response was ... N O T H I N G. Turns out this was not the big decision I thought it was. Hah!

Here's the email ...

.....

One of the blessings of midlife is the invitation to really look at things through a different, much more gentle, and much less self-aba…

So in real life, if I met you in a coffee shop …

You’re sparky, and warm and passionate.
You’re quirky, and deeply intuitive and wee bit goofy.
Your smile lights up the room when you talk about your work in the world.
In your natural environment, being totally yourself …

You’re M A G E N T A !

//

And then you sit down to write a social post.

And your head’s so full of “getting it right”, “not knowing what to say”, “this is business, now I have to play it cool - or serious - or professional” or “I have t…